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Seleni Institute

Results

Overall

Set up Google Grants: Free advertising campaigns from scratch
- Google gives free advertising dollars to non-profits that are accepted into Google Grants

Scaled campaigns to spending $37,000 in free advertising from scratch
- Generated over 29,000 clicks/month in free advertising after scaling program with low cpc’s ($1.29)
- We generated roughly 40% of website sessions to their site and funnels

Execution

Keyword research:
- Building their Google Ads campaigns from the ground up required extensive keyword research

Created both national and local campaigns
- Seleni Institute is located in upper east side NYC

Created ad creative around sensitive topics including:
- Mental health
- Infertility
- Miscarriage
- Parenthood
- Perinatal mental health