Book a Call With Us

schedule a free consultation

Nara Organics

Results

Overall

Helped them enroll 160 participants in clinical trials for baby formula
Nara Organics was seeing flatlining lead volume and surging acquisition costs with their old agency
Created robust lead-generation funnel that generated over 10,000 top of funnel leads and 2,600 qualified/responsive leads

Funding

The success of the clinical trial lead gen campaigns gave Nara Organics leverage to raise $4.6 million in funding for their product launch.

Within First Month Agency Transition:

In the first month we grew lead volume 91%, while cutting monthly spend 30%
- Grew CTR’s 37%
- We cut CPC’s by 90% from $5.98 to $3.15

Scope

Facebook Ads management
Creative, offer and content creation
Analytics and funnel consulting
Conversion rate optimization
Email marketing

How we helped grow Nara Organics

Offer Creative Creation

Streamlined positioning of evergreen offer
Created image assets and text copy
Regularly tested new angles including
- No more european formula
- Incentives of study
- Quotes from CEO
- Grass-fed and organic benefits

Email Marketing: Content Creation and Execution

Created robust email marketing funnel to promote trust and nurture leads we helped generate
Send 4,000 to 12,000 emails per week via active campaign
Created content strategy inspired by paid ads

Regular growth experiments

A/B Tested landing pages in Google Optimize
Grew monthly lead volume 67% by 3rd month
- Grew conversion rates 90% in 3 months testing new form/funnel structures and copy
Regularly iterated creative to maximize CTR’s and cut CPC’s