Book a Call With Us

schedule a free consultation

Let’s Connect .

schedule a free consultation

Nanit

Brand Logo
Visit Website

Results

Overall

Helped Nanit grow from $1.5-$50 million in 5 years

  • From 2017 to 2021 we helped Nanit grow from with paid media being their largest acquisition channel

  • Web: Consistent yearly website revenue growth

    • We helped grow their direct website revenue 9x from 2017 to 2021.

Funding and accolades

  • Nanit team leveraged growth curve to secure series C funding

    •  We helped the Nanit team grow yearly revenue 2.3x and secure series c funding. 
    • They won Deloitte’s Technology Fast500 2 years in a row (#19 in 2020 and #87 in 2021)
    • Recognized by Time Magazine, Forbes, Engadget, and People

  • Nanit has generated overall north of $74 million in VC funding Series A-Series C during our time working together

Brand Logo

scope

Brand Logo

  • Paid media management

    We managed Google Ads and Facebook Ads which generated typically over 60% of sessions to the transactional website.

  • Content and Creative Creation

    We helped create compelling angles for creative in paid search and paid social.

  • Funnel and web analytics consulting

    By consulting on web analytics, we were able to maximize growth frictionlessly and identify bottlenecks in maximizing revenue.

How we helped grow Nanit

Grew qualified traffic (sessions) to Nanit Website & Funnels

  • From 2017 to 2021 we helped grow sessions 7.5x – with paid media 
    • Paid Media typically accounted for around 60% of sessions
  • We meticulously optimized campaigns for both revenue and qualified traffic volume. 
    • We kept CPC’s affordable – typically below $1.50 blended.
Brand Logo

Regular growth experiments & analytics support

  • Regularly ran growth experiments with a fast feedback loop
  • Aggressively tested creative in paid search and paid social
  • Tested landing pages on Nanit website
  • Tested targeting: Objectives, Audiences and keywords
  • Measured performance in both ad engines and web analytics
Brand Logo

creative & content creation

  • Working with Nanit team we helped architect a dynamic content and creative strategy for paid search and paid social
  • We regularly created new evergreen positioning, content and creative
  • Nanit ran weekly promotions which required support in paid media
  • Tested new evergreen creative on a weekly basis
  • Examples: (Next slide)
Brand Logo

New Market and Country Testing

  • Helped Nanit team rebrand product twice as Nanit, Nanit Plus and Nanit Pro
  • Expanded Nanit product from US presence to include UK, Canada and International presence via Big Apple buddy
Brand Logo
Brand Logo

Sample Creative Created

Sample Creative Angles/Positioning

We would regularly identify and create ad angles to test. These helped us create sub-markets in paid social for example that would attract incremental revenue from new prospects.
  1. Risk reversal (45-day risk-free trial) and price
  2. Financing at $25/month
  3. HD-Streaming on phone
  4. Peace of mind
  5. Awards and testimonials
Brand Logo
Brand Logo

Pent Up Demand Strategy

Brand Logo

Nanit’s funnel had lead generation aspect

  • Top of funnel has overlaps with lead generation (particularly Nanit’s funnel w/ $300 camera)
  • By managing paid ads to have affordable traffic volume & CPC’s (Often in the $1.20-$1.60 range) we were able to maximize pent up demand
  • Using pent up demand, Nanit was regularly the top 1-2 products for baby monitors on Prime Day – one of their biggest sales days
    • We were able to see a correlation between traffic on Nanit site and retail sales (such as Amazon)

Sign up & learn unique, actionable growth strategies that cut through the noise

NOT FOR YOU? UNSUBSCRIBE AT ANY TIME, NO HARD FEELINGS :).