How we helped grow Nurture Life
Keyword research and optimization to scale Non-Brand Search
- Developed keyword cohorts for babies, toddlers and children
- Implemented more robust campaign structure utilizing more broad match
- Tailored ad copy to keywords
Audience testing and implementation
- Optimizing audiences helped us to grow conversion rates 30%
- Tested RLSA, in-market and custom intent audiences
Ad Copy Creation
- Performed competitor analysis to understand Nurture Life’s unique positioning in market
- Copy angles and positioning:
- Ready-to eat meals
- Save time
- Nutritious vs. organic ingredients vs. freshly made
- Promotional angles with discounting
Regular growth experiments and analytics support
- Grew CTR over 400% in 6 months with ad testing
- Managed robust testing of creative, keywords and targeting
- Managed risk-threshold of new tests to optimize CAC
- Allowed us to scale spend 3.5X while keeping profitable CPA’s
